Excellent blog posts in action

 

Blogging can increase your sales

 

Do you sometimes get stuck for something to write on your blog?

Me too.

 

 

I had an interesting and informative morning at dawn brewers excellent blog posts action class  today. Came away with a very useful action checklist for every blog post I write. This will encourage me to blog more often which coupled with the various social media platforms ( Twitter, Facebook etc) will make my online presence more complete.

Of course online marketing  should be one part of your overall marketing strategy . Consider  your Outbound Marketing ( also known as offline marketing) and your Inbound Marketing (also known as online marketing) as two sides of the same coin- both are needed to deliver the maximum business results.

A cohesive marketing strategy properly implemented will achieve more sales for your business and hence improve your bottom line profits.

Want to know more about writing for the web then hop over to see dawn.

Want to increase your sales with a dynamic marketing strategy? then contact me at Janette Whitney & Associates.

 

The Key To Networking Online

Networking online

 

 

There is an increasing choice of places to network online, so what are the 4 keys to benefiting from online networks?.

 

 

  • Build Profile  –  online networking is about YOU not the business, so mix personal information with business and remember to include a photo. People do business with people and many will want to know who you are, especially if the product or service you provide is significant to their business. Be clear about what you can offer to others and equally clear about what you need as you never know who will be able to help you.

 

  • Generate Content –  Some sites allow you to add blogs and articles directly and to comment on others blogs. All sites will allow you to link to a blog or article that you have placed elsewhere on the web. Use them to demonstrate an understanding of your subject and to show the expertise that you and your company can bring to it

 

  • Build a network –   it should be obvious to all that networking is about connecting with people, though there are many who seem not to understand that. If you connect directly with many people then have at least one online conversation with them to explore areas of common interest. If there is nothing immediate, don’t discard the connection, develop it over time and build the relationship on a personal level. It is not just about business. Remember that you are building advocates, sounding boards and friends- not necessarily customers.

 

  • Whilst our network is not our prospect base, be open to doing business where it is possible to do so. Be tuned in to the needs that are being broadcast by others, help others selflessly and gain a reputation as someone who ‘knows how’ and ‘knows who’. Explore collaborations with others where there is a basis to do so.

 

Networking is not an ‘all or nothing’ approach. Networking for business has a cost and can bring a return – but the return may take time to appear. Take your time to find the right mix for you.

Want to know more about online networking?

 Then follow me on twitter   or linked in or contact me at Janette Whitney & Associates

 

 

 

Olympic road ahead closed-Is your Business Ready?

Olympic Cycle course
Are you ready?

The London-Surrey Cycle Classic test event

The Olympic Cycle race test event will be held on the Sunday 14th August 2011 – just over 4 weeks time – will your business be affected? Click here to view a map of the route.

The London-Surrey Cycle Classic test event being held on Sunday 14th August as part of LOCOG’s comprehensive sports testing programme. In order to deliver this exciting event there will be road closures and parking suspensions click here for more detailed information along the route within London and Surrey. Arrangements will be made to minimise disruption for local residents and businesses. The test event will provide an opportunity for you to consider how your business may be effected and the potential impacts during the Olympic event on the 28th and 29th July 2012.

Think and plan ahead, what will you be doing to ensure that you don’t lose out on valuable business during the local olympic event?

More importantly how can you capitalise on the extra potential sales of your products and services with the vastly increased numbers of potential cusromers right on your doorstep.

 

For professional & independant business advice contact  Janette Whitney at Award Winning Business Consultants, Janette Whitney & Associates on 01403 733671 or email jw@whitneyassocs.co.uk.  

 

NETWORKERS BEWARE!- What your handshake says about you

 

Networkers Beware!

 More than just physical contact, a handshake conveys a wealth of psychological information.

We walk away from a handshake saying things like, “You know, I just felt really comfortable with her” or “I don’t know why, but I simply don’t trust that guy”.

 

Most people don’t spend time probing the depths of this unconscious communication; they just have a ‘feeling’ or a sense that their intuition is telling them something. However, there are things we can use in our sales effort by looking a little more closely at the experience.

Top 5 Handshakes and what they reveal about you or your client:

 

 1. Sweaty Palms – When a person is nervous their sympathetic nervous system often becomes overactive, sometimes resulting in sweaty palms. Do what you can to put this individual at ease.

2. Dead Fish– Indifferent handshakes that feel like the person has no bones in their hand often indicate a passive or reserved personality. This handshake ranks as the number two least favoured. Individuals with this type of clasp are generally not people-focused. Knowing this, you can tailor your conversation to de-emphasize the people aspect and focus more on the mechanical or thing focused benefits.

3. Brush off – This handshake type is a quick grasp and then a release that feels like your hand being shoved aside. This handshake is a statement of ‘it’s my turf and my agenda that matters, yours doesn’t’. Listen first to what the person wants before talking about your ideas for them.

4 Controller– You feel your hand being pulled toward the person or strongly guided in a different direction, perhaps towards a chair. People who do this are controllers. This means they want to dominate any inanimate or animate object in the room ( and that would include you). If your goals are different to theirs there may be challenges ahead. Do more listening than talking and see if you can find common ground so these individuals can control the situation toward your desired objective.

5. Politician– Your hand is firmly grasped as in a normal handshake. However, their other hand may cover yours or be placed on your forearm or shoulder. Unless the two of you are good friends, this is a form of false sincerity. The person is attempting to communicate that the two of you have a deeper relationship than you actually have. After receiving this kind of handshake, I recommend you check your pockets or purse to see if anything is missing. Similarly, be cautious about relying on this person’s word for anything and be attentive in your dealings with them. 

As in any sales situation, the more you know about your prospects and clients, the better you can communicate with them. So create a strong first impression by being aware of your own handshake and understand the hidden messages in your clients.

For professional, Impartial advice & Solutions contact me at Janette Whitney & Associates on 01403 733671 .Award Winning Business Consultants & Business Growth Specialists.

 

 

How To Convert More Leads Into Sales

Are your sales increasing?

 

One of the biggest sales and marketing problems businesses can face is getting people whom seem interested in buying something to actually take the plunge and hand over their money.

 

 

Because let’s be honest, it’s actually pretty easy to attract attention to your business and meet prospective customers these days. The internet has made it simple to give your business a marketing presence (your website) and drive people to it (online advertising and search engine optimisation).

The key then to a successful business is not just one which attracts prospects, but one which has fail-safe systems to convert them into revenue.

 

Here are 5 tips to improve the prospect conversion rates for your business

 

1. Track and measure- First you need to know how your business currently performs. Set up simple systems to monitor the number of leads your business gets and where they have come from, then compare these figures to your sales figures.

2. Identify target audience and focus on it – You need to know who your most likely buyers are. Don’t just say ‘everyone’- even if anyone can buy what you sell, your business will perform better if you focus on a specific target audience.

3. Don’t over promise – Review your marketing materials to see if they promise things your business cannot really deliver. Low conversion rates can be an indication that prospects are being attracted by marketing materials, but when they chat to your sales team just don’t believe the business can live up to its promises.

4. Make sure sales staff know how to present – Another possibility is that your sales team aren’t presenting the business properly. Do they really understand the benefits of the business and how to communicate them to buyers? Are they making it easy for potential customers to say ‘yes’?

5. Ask for the business – Finally, ensure that you are actually asking the potential customer to buy from you. So many businesses forget to do this!  Ask questions about their needs, work out how you can fulfil these needs, and then ask if they want to buy.

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Contact me at Award Winning Business Consultants  Janette Whitney & Associates on 01403 733671, for impartial business advice & solutions.     

 

Boost your Business in 2010 ……….or Bust?

Boost your Business Results

With 2010 fast approaching and the recession still biting, ensuring your business is set for recovery has never been more important. 

 For some 2010 will still be make or break so to ensure your business is on the road to recovery here are some key questions  you should be asking yourself.

1. Look at your Business Plan. Consider your vision or long-term goal for your business. Is it still relevant for the challenges you are likely to face in 2010? Do you have a vision? Do you really need to do business the way you do, or is there a better, faster, leaner way for you to achieve the same objectives?

2. Are you selling what your customers need today, not what they needed yesterday? Have you kept up with the changes and advancements in your industry or sector? If not then what do you need to do to get back on track?

3.When did you last take a long hard look at your costs? Are you missing possible savings on utility bills because you have not shopped around? Make sure you get 3 quotes for any large purchase and be prepared to negotiate.

4. Are you spending enough on marketing? This can be an easy expense to reduce but research shows that companies which spend more in the long-term do better than their competitors.

5. If you employ people do you employ too many or too few? Have you become complacent in the way you recognise and reward them? Are you doing enough to ensure they don’t walk to your nearest competitor?

Take time out to work on your business, not in it- get help in the form of an independent strategic review from an experienced professional adviser. It will probably take you longer and cost you more in terms of lost revenue if you try and do it on your own.

To kick start your business in 2010 with guaranteed results invest in a ’Business Health Check’ with me. – A strategic business review that will show you exactly what you need to do to drive up your profits and sales and put your business firmly on the road to recovery.

 

 For Professional , impartial business advice Contact me at Award Winning Business Consultants, Janette Whitney & Associates 

            Tel: 01403 733671         E: jw@whitneyassocs.co.uk

           Making Your Business Work Harder For You

 

Is Your Website Legally Compliant?

 

 

Much press coverage has been seen regarding the amendments to the Companies Act which came into force at the beginning of 2007 relating to your website and emails and the risk of £1000 fines for not complying with disclosure of the required information.

 

This caught the attention of limited companies and limited liability partnerships as this new piece of legislation only applies to them. However, most business owners (over 50% according to the Dept.for Business, Enterprise & Regulatory Reform – formerly known as the D.T.I), do not realise that there at present 6 pieces of legislation which your website needs to comply with whatever form of business you trade under- , whether that is as a sole trader, partnership, Limited company, Limited liability partnership or franchise etc.

 

Which legislation affects your particular website will depend on what its pages contain, but the need to comply is vital as the fines and policing of internet operations are becoming more and more stringent, just in the same way that as a retailer with a high street premises you would have to comply with certain regulations – your website is your online shop window and the more complicated it is the more rules it needs to adhere to.

 

We have a quick and cost effective solution for you- our Website Compliance Check service.

 Our Website Compliance Check :

  •  Identifies which pieces of legislation your website needs to comply with
  • Provides the necessary legal wording directly to you via email 
  • Identifies general amendments required to your website to comply with the new legislation

 

To start your website compliance check  – simply fill out our easy form and we’ll return all amendments & legal documentation for you to upload onto your website, within 5 working days.

 

  Our service costs just £100– a small price to pay to keep the right side of the law.

 

 For more information or to start your website compliance check please contact me at Janette Whitney & Associates, Business Consultants email jw@whitneyassocs.co.uk   

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