How To Convert More Leads Into Sales

Are your sales increasing?

 

One of the biggest sales and marketing problems businesses can face is getting people whom seem interested in buying something to actually take the plunge and hand over their money.

 

 

Because let’s be honest, it’s actually pretty easy to attract attention to your business and meet prospective customers these days. The internet has made it simple to give your business a marketing presence (your website) and drive people to it (online advertising and search engine optimisation).

The key then to a successful business is not just one which attracts prospects, but one which has fail-safe systems to convert them into revenue.

 

Here are 5 tips to improve the prospect conversion rates for your business

 

1. Track and measure- First you need to know how your business currently performs. Set up simple systems to monitor the number of leads your business gets and where they have come from, then compare these figures to your sales figures.

2. Identify target audience and focus on it – You need to know who your most likely buyers are. Don’t just say ‘everyone’- even if anyone can buy what you sell, your business will perform better if you focus on a specific target audience.

3. Don’t over promise – Review your marketing materials to see if they promise things your business cannot really deliver. Low conversion rates can be an indication that prospects are being attracted by marketing materials, but when they chat to your sales team just don’t believe the business can live up to its promises.

4. Make sure sales staff know how to present – Another possibility is that your sales team aren’t presenting the business properly. Do they really understand the benefits of the business and how to communicate them to buyers? Are they making it easy for potential customers to say ‘yes’?

5. Ask for the business – Finally, ensure that you are actually asking the potential customer to buy from you. So many businesses forget to do this!  Ask questions about their needs, work out how you can fulfil these needs, and then ask if they want to buy.

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Contact me at Award Winning Business Consultants  Janette Whitney & Associates on 01403 733671, for impartial business advice & solutions.     

 

Boost your Business in 2010 ……….or Bust?

Boost your Business Results

With 2010 fast approaching and the recession still biting, ensuring your business is set for recovery has never been more important. 

 For some 2010 will still be make or break so to ensure your business is on the road to recovery here are some key questions  you should be asking yourself.

1. Look at your Business Plan. Consider your vision or long-term goal for your business. Is it still relevant for the challenges you are likely to face in 2010? Do you have a vision? Do you really need to do business the way you do, or is there a better, faster, leaner way for you to achieve the same objectives?

2. Are you selling what your customers need today, not what they needed yesterday? Have you kept up with the changes and advancements in your industry or sector? If not then what do you need to do to get back on track?

3.When did you last take a long hard look at your costs? Are you missing possible savings on utility bills because you have not shopped around? Make sure you get 3 quotes for any large purchase and be prepared to negotiate.

4. Are you spending enough on marketing? This can be an easy expense to reduce but research shows that companies which spend more in the long-term do better than their competitors.

5. If you employ people do you employ too many or too few? Have you become complacent in the way you recognise and reward them? Are you doing enough to ensure they don’t walk to your nearest competitor?

Take time out to work on your business, not in it- get help in the form of an independent strategic review from an experienced professional adviser. It will probably take you longer and cost you more in terms of lost revenue if you try and do it on your own.

To kick start your business in 2010 with guaranteed results invest in a ’Business Health Check’ with me. – A strategic business review that will show you exactly what you need to do to drive up your profits and sales and put your business firmly on the road to recovery.

 

 For Professional , impartial business advice Contact me at Award Winning Business Consultants, Janette Whitney & Associates 

            Tel: 01403 733671         E: jw@whitneyassocs.co.uk

           Making Your Business Work Harder For You

 

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