Watch this space………….

As a Sussex Business Consultant I travel around to many networking events, some as a member, some as a guest  and some which are a splendid mix of business and social.

One such networking group is the Business Builder Club which takes place in Horsham once a month……..SHHH. don’t tell anyone though as they may want to attend!

As an experienced writer and business author, my expert articles are regularly featured in the regional Sussex and local media and on various online business websites. This is a fantastic compliment to my work and I love sharing my knowledge with every reader.

So as a member of the Business Builder Club  I was delighted to be invited as a regular online contributor to their website. Thanks guys. Have a look  here and  why not join me at the next event to share in the best Business Social in town.

Watch this space for more top tips too!.

Need focussed and insightful business advice, then contact me at Janette Whitney & Associates

Boost your Business in 2010 ……….or Bust?

Boost your Business Results

With 2010 fast approaching and the recession still biting, ensuring your business is set for recovery has never been more important. 

 For some 2010 will still be make or break so to ensure your business is on the road to recovery here are some key questions  you should be asking yourself.

1. Look at your Business Plan. Consider your vision or long-term goal for your business. Is it still relevant for the challenges you are likely to face in 2010? Do you have a vision? Do you really need to do business the way you do, or is there a better, faster, leaner way for you to achieve the same objectives?

2. Are you selling what your customers need today, not what they needed yesterday? Have you kept up with the changes and advancements in your industry or sector? If not then what do you need to do to get back on track?

3.When did you last take a long hard look at your costs? Are you missing possible savings on utility bills because you have not shopped around? Make sure you get 3 quotes for any large purchase and be prepared to negotiate.

4. Are you spending enough on marketing? This can be an easy expense to reduce but research shows that companies which spend more in the long-term do better than their competitors.

5. If you employ people do you employ too many or too few? Have you become complacent in the way you recognise and reward them? Are you doing enough to ensure they don’t walk to your nearest competitor?

Take time out to work on your business, not in it- get help in the form of an independent strategic review from an experienced professional adviser. It will probably take you longer and cost you more in terms of lost revenue if you try and do it on your own.

To kick start your business in 2010 with guaranteed results invest in a ’Business Health Check’ with me. – A strategic business review that will show you exactly what you need to do to drive up your profits and sales and put your business firmly on the road to recovery.

 

 For Professional , impartial business advice Contact me at Award Winning Business Consultants, Janette Whitney & Associates 

            Tel: 01403 733671         E: jw@whitneyassocs.co.uk

           Making Your Business Work Harder For You

 

Growing in the Recession

Which direction ?

Running a successful business in a recession requires an appreciation of two distinct roles, managing the day to day operations and building for the future. Every business person needs to know the importance of both ‘hats’- and when they are wearing each one.

Some companies do well, both in good times and bad. They not only withstand the onslaught of economic recession, but they emerge stronger and fitter. Unsurprisingly, they also make the right choices when economies are growing.

HOW DO THEY DO IT?

 Irrespective of the state of the economy, companies which regularly beat the competition have an ingrained ability to do two conflicting things at the same time. They run the day job effectively and efficiently and they make the right choices on how to grow. These require different, conflicting management styles: relentless detailed operational control, as well as having an eye for the main opportunity. Being great at both things is essential to long-term managed success.

Without clear growth management, companies often end up doing the urgent and forgetting the important. This is most true in a recession, when the extra focus on cash drives aggressive cost control and revenue chasing. But while there is a major focus on running the day job, successful companies also know how to build for the future.

Retaining an eye for the opportunity in the good times is relatively easy; keeping it when it gets tough is vastly more difficult.

Successful companies operate with two ‘hats’. One hat – the operational hat- focuses on delivering immediate needs, driving revenues, costs and margins to meet cash and profit targets. The focus is on the known- we know what the market is, what customers want, what competitors offer. The other hat – the strategic hat– focuses on growth, driving long term sustainable business that predicts and responds to customer trends and opportunities. Here the management style tends to be openness and analysis of opportunities.

Critically, running the day job and delivering sustainable growth requires that both these different styles of capability and approach co-exist in the same organisation. In essence a succesful business must be able to wear these 2 hats comfortably.

The challenge comes when you are a small business and you are the sole owner/director and have the skills & aptitude of one of the ‘hats’ but not necessarily the other- this is when the input of a professional adviser is vital to help give you the perspective of the other ‘hat’.

 Would your business benefit from a Professional  business review? Then contact me at Award Winning Business Consultants, Janette Whitney & Associates ,jw@whitneyassocs.co.uk

 

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